Ecoalf Madrid - A Certified B Corp. Store Experience
‘because there is no planet B.’
Statements like this adorn garments, accessories and footwear in sustainable clothing store Ecoalf.
The interior of the store feels minimal but educational with sustainable infographics displayed on the product hangers. Slogan t-shirts boast elegant fonts and botanical illustrations of coral and marine life while jackets display arm badges stating Ecoalfs brand mission.
Amongst the footwear is a range of flip flops made from recycled tyres which is communicated through a documentary style film where tyres are shredded and made into powder for moulding flip flop soles.
Perhaps the most inspirational part of the store is the minimal space at the back which displays plants, mannequins and a large screen. Giant rays and turtles appear to swim out of the screen bringing nature to the forefront of the experience and reflecting Ecoalfs passion to do things better when it comes to the harmony of sustainability, innovation and environment.
I left the Ecoalf store feeling informed and inspired about a higher standard of sustainable design and manufacturing.
When consumers buy clothing that is loaded with sustainable information inside and out it goes one step beyond the slogan tee and points towards clothing that facilitates a sustainable conversation starter.
If you are somebody that wants to invest in quality clothing with a sustainable story and commitment to green innovation you will find Ecoalf at the forefront of social and environmental performance. This is most evident through their certified B Corporation status.
B Corporation companies are commited to ethical and progressive ways of doing business. To learn more about different B Corporation companies you can find out more here.