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Milan Fashion Week 2017 - Santoni Edited by Marco Zanini

Milan Fashion Week 2017 - Santoni Edited by Marco Zanini

For the last two weeks Tactile Trends have been researching and reporting on key concepts and collections emerging from fashion weeks in New York and London. This week Tactile Trends reflects on Milan fashion week.

Its tempting to cover the usual showstoppers at Milan fashion week, like Gucci and Prada where we saw a plethora of exciting new models, sets and looks but we are taking a step of the beaten track for this weeks post as we look at the Italian brand Santoni.

Giuseppe Santonis' vision for their Fall 2017 collection went like this;

I wanted a special, unique project on a small scale: modern, innovative, of the utmost quality; a tight, compact line of wearable accessories
— Giuseppe Santoni

 

Santoni Edited by Marco Zanini

Enter 'Santoni Edited by Marco Zanini,' an Italian designer with a flair for colour and an appreciation of textiles. You can see this in the way he puts colours and textures together. 

Looking at Santonis' Fall 2017 collection is like taking a huge breath of fresh fashion air! 

Santoni Edited by Marco Zanini

Zaninis collection feels that way beacuse of the cultivated and slow approach to design, photography and styling. The clothes are presented as if they have been worn and loved, softly gathered into a pile or hung inside-out to show beautiful workmanship. It is clear to see the intention from the styling - this collection is made to last, in sensory memory and in the physical sense.

If you head over to the Santoni instagram account you will see the main focus of the brand is on quality, excellent craft and sense of colour. The attention to textiles is also well noted and I was pleased to see the fabric types listed out for people to see what they are. Although pieces like the ones in this collection will always be a luxury purchase its nice to see some real substance in the brand communication.

So without further ado, feast your eyes on beautifully coloured combinations of Alpaca, Japanese wools and cottons, silk satin, cashmere, camelhair, checked wool silk, silk-viscose, breitschwantz, beaver and treated shearling.

If you would like to see more from the brand collaboration Santoni Edited by Marco Zanini there is also a beautiful editorial project called Milano which once again has beautiful colour work.

Ill leave you with a very nice quote from Zanini and this lasting image...texture and colour perfection!

What’s relevant right now is integrity, humanity, attention, things made slowly and with love, a focused thinking process, an honest approach; less stuff and more substance, going against meaningless accumulation: I really think that today that’s the most powerful countertrend.
— Marco Zanini

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