Paris Fashion Week 2017 - Atlein - Simplicity
Cover Image via Atlein
Paris fashion week closed on Tuesday night and what has emerged as the main trend seems to be a lack of trends! If you would like to read a great article on this 'bombardment of contradictions' i can highly recommend this review by Angelo Flaccavento.
At Tactile Trends we believe the key point that Flaccavento touched on in his review of Paris was this:
To expand on the notion of a single brilliant idea we are looking at an emerging Parisian designer called Antonin Tron of Atlein who did something that most designers are scared of doing right now. He stripped things back and put the emphasis on true design and fabric by showing wearable, precision cut clothes in one type of fabric - jersey.
Tron fuses jersey to make the perfect fitting trouser, he drapes jersey to make the perfect bias dresses and he brings in texture through jersey knits that look like tweed for example.
Its sounds really easy but what Tron is doing is actually very difficult, he is not pandering to the needs of the visually hungry 'swipe generation' by giving them look after look of colourful fashion theatre. Instead he marries his skills to his fabrics and lets the garments speak for themselves. This approach shows the power of communication through simplicity.
The final noteworthy thing about Trons approach is its accessibility to many different types of women. Its no surprise after only two seasons his collections have been snapped up across continents by the likes of Bergdorf Goodman, Galeries Lafayette and Boon the Shop to name a few.
So for any fashion retailer or brand that wants to appeal to their customer right now the message is clear.
Keep your concepts strong and simple.