The A.I.R Strategy by Parley - An Invitation to Shift our Perspective on Plastic as a Material
As consumers, designers and business owners, how often do you use plastic in your everyday life and work when you could use an alternative?
Plastic has been with us domestically for about 65 years and whilst it provides convenience in the form of packaging and pricing its benefits are outweighed by its damaging environmental footprint.
In this weeks article we look at Parley A.I.R, a movement that is inspiring and connecting creatives, consumers and thought leaders to reduce plastic consumption and drive forward innovative alternative materials to plastic.
Below we highlight the three pillars of A.I.R;
Avoid. Intercept. Re-design.
// Avoid plastic where possible and replace with alternative materials
// Avoid virgin plastic and replace with post-consumer recycled materials
// Inspire and convince your network and consumers to avoid plastic
Images: Plastic Landscapes - Fine art photography by Vilde Rolfsen
// Take back products at end of life, and keep plastic in a closed loop
// Empower and incentivize consumers to return end-of-life products to the loop
// Intercept plastic reaching landfills, rivers, lakes or oceans, before it's burned or buried
// Retrieve plastic debris from beaches, coastal areas, oceans, lakes, rivers
Image: Soup, one use white plastic cups - Art direction and photography by Mandy Barker
// Question the 'reason to be' for every item you create or promote
// Create products that last
// Develop and support the use of eco innovative materials to replace plastic
// Disrupt plastic-dependent product categories with new business models
// Develop and support methods and technologies to prevent plastic & microplastic pollution
// Develop and support new technologies to upcycle ocean plastic debris
Image: Debris Chair - Re-purposed ghost netting textiles by Carmen Machado
We all play a big part in the move towards a plastic alternative, with designers at the forefront and whilst its overwhelming to think about the whole picture its not quite so overwhelming to make small steps everyday.
A.I.R is an inspiring and crucial movement that will spark off many positive trends in beauty, fashion, interiors, products, textiles and fibres to name a few.
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