2019 Material Trend - Rare
What makes something or somebody memorable and desirable?
The character that distinctive features bring celebrate a new kind of beauty as we are drawn to people and materials with unique features and textures.
Each of the images in this moodboard represent the trend for rarity. As consumers we want to surround ourselves with experiences and items that have emotional integrity.
Brock Elbank illustrates unique beauty in his 2015 portrait series 'Freckles' and mushroom derived 'skins' grown by researchers like Muskin, Mycoworks and ZVNDER result in a primitive appearance that is haptically curious and cruelty free, aswel as boasting health benefits and wellbeing to the wearer.
The element of something being obviously grown by nature and also visibly imperfect is increasingly reassuring, especially in a material.