Tactile Trends.

Sustainable Design and Material Futures

The Altruist - A SS19 Trend Story about Recycling and Sustainability

The Altruist - A SS19 Trend Story about Recycling and Sustainability

 Photo by Karl Magnuson

Photo by Karl Magnuson

Consumers feel good when they are doing good and a big part of that feeling comes with contributing to a circular economy. Whether that means repairing, recycling or rethinking packaging/textile choices for example, every small step is one towards a sustainable future.

With this in mind material companies and brands are making bigger investments in technology and communication to ensure we are moving in the right direction...a circular one.  

The Altruist is a story that looks at some of the key visual trends and consumer behaviours concerning recycling materials.

  


Repair & Care

We give our clothing and ourselves a new lease of life and respect when we repair.

There is an increased interest in darning and mending techniques as we start to take more responsibility for our possessions. We are starting to see repair as a form of decoration inspired by Japanese mending techniques like Boro and Kintsugi.

Brands like Flippa K, Mud Jeans, Patagonia and Eileen Fisher offer advice and incentives for mending and bringing back worn clothing.

Images: Liv Mathilde Méchin | Catherine Bertola | Rich Stapleton for Flippa K | Mud Jeans

Value your clothes instead of treating them as interchangeable – always consider repairing before replacing.
— Flippa K

Second Life

Creativity is inspired by left overs.

Surplus stock and second hand garments provide welcome inspiration sources from which brands and retailers can create beautiful new products and tell authentic stories. As consumers we embrace irregularity and the past lives of textiles and garments.

Images:  Better World Fashion  |  Mud Jeans PLANQ | Zalando X Viktor&Rolf

 

All in all, we bring new life to garments, that would have been considered ‘waste’ in other circumstances. These garments get the chance to enter a new product lifecycle, thereby keeping and creating new value.
— Better World Fashion

Visible Threads

Visible threads give garments character, making them look like they have endured something.

Patchwork is over-stitched and denim is frayed on the inside and the outside for maximum expression. 

Images: Donna Trope | Faustine Steinmetz | Pitti Immagine via Material Threads |  Faustine Steinmetz

 

Why own your jeans?
— Mud Jeans

Lease of Life

Better World Fashion offers leasing as a way to change your clothes often whilst still being sustainable.

Mud Jeans are asking the question 'Why own your jeans'?  prompting us as consumers to question our long term connection to material goods.

Images: Flippa K | Qnoop | Better World Fashion

 

 

 


Final Thought

Recycling has always been a creative way for people to express their values and become more mindful as consumers but it has never been a priority like it is now.

As consumers we are highly informed and we want to speak up and take action. We want the brands we follow to be facilitators of change and ambassadors for the causes we hold dear. If brands can educate us and provide a guilt free shopping experience in the process then it will be rewarded with trust and loyalty. 

This short video from Mud Jeans sums up the recycled materials month on Tactile Trends, fun creative and connected.

Enjoy 'The Recycle Tour' video and don't miss our February issue on Ocean Plastics, be sure to check back or sign up to the newsletter for more information.

Ocean Plastics - How are the Creative Industries Responding to Plastic Pollution?

Ocean Plastics - How are the Creative Industries Responding to Plastic Pollution?

StilhedIstuen Gives Old Books and Magazines a Stylish Second Life Through Collage Art.

StilhedIstuen Gives Old Books and Magazines a Stylish Second Life Through Collage Art.