The Altruist - A SS19 Trend Story about Recycling and Sustainability
Consumers feel good when they are doing good and a big part of that feeling comes with contributing to a circular economy. Whether that means repairing, recycling or rethinking packaging/textile choices for example, every small step is one towards a sustainable future.
With this in mind material companies and brands are making bigger investments in technology and communication to ensure we are moving in the right direction...a circular one.
The Altruist is a story that looks at some of the key visual trends and consumer behaviours concerning recycling materials.
Repair & Care
We give our clothing and ourselves a new lease of life and respect when we repair.
There is an increased interest in darning and mending techniques as we start to take more responsibility for our possessions. We are starting to see repair as a form of decoration inspired by Japanese mending techniques like Boro and Kintsugi.
Brands like Flippa K, Mud Jeans, Patagonia and Eileen Fisher offer advice and incentives for mending and bringing back worn clothing.
Creativity is inspired by left overs.
Surplus stock and second hand garments provide welcome inspiration sources from which brands and retailers can create beautiful new products and tell authentic stories. As consumers we embrace irregularity and the past lives of textiles and garments.
Visible threads give garments character, making them look like they have endured something.
Patchwork is over-stitched and denim is frayed on the inside and the outside for maximum expression.
Lease of Life
Better World Fashion offers leasing as a way to change your clothes often whilst still being sustainable.
Mud Jeans are asking the question 'Why own your jeans'? prompting us as consumers to question our long term connection to material goods.
Recycling has always been a creative way for people to express their values and become more mindful as consumers but it has never been a priority like it is now.
As consumers we are highly informed and we want to speak up and take action. We want the brands we follow to be facilitators of change and ambassadors for the causes we hold dear. If brands can educate us and provide a guilt free shopping experience in the process then it will be rewarded with trust and loyalty.
This short video from Mud Jeans sums up the recycled materials month on Tactile Trends, fun creative and connected.
Enjoy 'The Recycle Tour' video and don't miss our February issue on Ocean Plastics, be sure to check back or sign up to the newsletter for more information.