Intimates Trend SS18 - Comfort Evolution
Comfort led trends have always been central to intimates but they are becoming increasingly relevant as the casualisation of the market continues. We are now seeing these comfort led trends evolve through advancements in technology and a new 'minimal casual' aesthetic is emerging. In this weeks trend report we look at the 3 key fabric directions that elevate the everyday for intimates and how these directions will play out in the coming seasons. Welcome to the 'Comfort Evolution'.
We've talked about lightness in lingerie before on the blog when it was called out as a major trend for Spring/Summer 2018 at the Intimates tradeshow Interfiliere. We are already seeing a shift in the retail offer as complete mesh looks appear from leading brands like Calvin Klein, Hanro and Eres.
The key element to evolving this light comfort for the coming season is the using the latest generation of materials and trims which means finer gauges, higher elongation, sharper definition and softer hand feel. We paticularly like the new generation spacer garment from Hanro (pictured below) which is marketed as 'light...breathable...innovative...spacer bra'.
Sleek and Seamless
Seamless knits pioneered by expert manufacturers like Santoni are a welcome addition to the comfort evolution as they offer high elasticity, softness and a seamfree wearing experience through their unique tubular knitting process. Brands like Alexander Wang and Yeezy have given seamless knits an exclusive feel in the fashion arena exploiting the infinite pattern opportunities that make the end garments exclusive. Experimenting with seamless knits can give a new fashion aesthetic that evolves the ath leisure spirit in intimates and active wear.
A comfort trend wouldnt be complete without the evolution of cotton. Cotton makes us think of natural beauty, comfort, breathability, timeless style and sustainability. Whilst most brands treat their cotton offer as their basics offer and buy into white our comfort evolution trend looks at cotton with strapping details, sexy styling and in sophisticated colour palettes. Cotton is no longer being viewed as a basic.
- Cotton is no longer being viewed as a basic
- Seamless knits offer comfort and exclusivity
- Light comfort is evolved through technology
- The everyday is elevated through lightness, seamless product and luxe cotton aesthetics.
If you would like to hear more intimates trends like this one let us know in the comments below! You can also stay informed by following our new Intimates Instagram account here where we share our favourite new brands and general inspiration.