Trend Mapping - How the Ballet Trend is Evolving
Cover Image Via Puma
In the world of trend forecasting research is key, as forecasters we are constantly looking backwards and then forwards to build new narratives and contextualise trends. Trend mapping is a great way of doing this.
For some time Tactile Trends have been tracking the evolution of the ballet trend in fashion and at the bottom of this post we are sharing our trend map to show you how we have done this but first lets take a look at some of the key influences on the ballet trend.
The trend for ballet inspired fabrics and silhouettes was seeded when Molly Goddard came onto the scene in 2014 with her edgy tulle dress up.
Since then elements of ballet costume have seen growing popularity with Valentinos Fall 2016 collection dedicated to the Ballet Russe and Miu Miu's lace up ballerinas taking instagram by storm.
With the release of Disneys 'The Nutcracker and the Four Realms' film in 2018 we see the ballet trend staying with us but dont expect the obvious.
Tulle, satin, blush and wrap over silhouettes will be updated via unexpected colour palettes, silhouettes or styling.
Our favourite development of the ballet trend is seen through Pumas sporty new campaign Swan Pack in collaboration with the New York City Ballet.
Below you can see our trend map where we highlight the mainstream development of the ballet trend through catwalks, editorials, brands, retailers, film and Instagram.
Trend maps can be used to track anything and because of their visual nature they are great tools of reference when designing new ranges and dicussing where you want to position your collection or indeed yourself as a brand.
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